Esato論壇嘅spektykles:
"I can say the new display is nice but its not "super high quality". For example its only 8 bit panel + 2 bit software dithering, not true 10 bit. Also despite being "BRAVIA" mumbo jumbo, it cant cover whole Rec 2020 color space. And the "BRAVIA" stuff are just a piece of software from the beginning, there is no chip or so whatever If they want they can slap it on even cheapest 10 or Ace series with minimal effort, but noooo because selling point"
"Also a little secret, Sony is making ~4x profit per machine than everyone else, in some aspect even milking more than Apple"