根據 IDC 提供的數據顯示,2024 年第一季度的全球 AR/VR 市場份額發生了顯著變化。Meta 的市場份額從 2023 年第四季度的 62.2% 大幅下降至 37.2%。Apple 首次進入市場,佔有率達到 17.0%。ByteDance 和 Xreal 的市場份額也顯著增長,分別達到 11.9% 和 9.4%。IDC 預測出貨量將在今年稍後恢復成長,銷量將比 2023 年增長 7.5%。2024-2028 年耳機出貨量預計複合年增長率 (CAGR) 為 43.9%。
According to IDC data, the global AR/VR market share underwent significant changes in Q1 2024. Meta's market share dropped sharply from 62.2% in Q4 2023 to 37.2%. Apple entered the market for the first time, reaching a 17.0% share. ByteDance and Xreal also saw significant growth, reaching 11.9% and 9.4% respectively. IDC predicts that shipments will resume growth later this year, with sales increasing by 7.5% compared to 2023. The compound annual growth rate (CAGR) for headset shipments from 2024 to 2028 is expected to be 43.9%.
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