According to Ten Asia exclusive report, SM Entertainment was found to have hired an outside company to manipulate public opinion on Internet forums during its management conflict with HYBE early last year, targeting HYBE groups.
On February 27 last year, public relations agency ‘Astrafe’ created a chat room called "St" that included employees of the viral company it hired and executives from SM, according to Telegram conversations obtained exclusively by this newspaper. This was a task force to create public opinion in favor of SM in the SM-HYBE case, which had been in full swing since the beginning of the same month. The idea was to create not only virality, spreading information in its favor, but also reverse virality, spreading negative news about the other side of the conflict. In total, there were six people. Two SM employees, the director of Astrafe and three representatives of viral companies.
It was written articles to raise concerns that groups could disband if HYBE acquired SM. "So far, the groups that have disbanded after HYBE took over are GFRIEND, NU’EST and Pristin. HYBE is making takeover bids because they need to eat first and they can do something. But as a result, even in the stock market, I don't sell HYBE shares because I think it is better for the current management of SM to be on the board of directors than for HYBE to be on the board of directors".
唔想比閪逼收購好正常
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