The phrase was popularized in the late 1990s, when Hong Kong was preparing for its transfer of sovereignty from the United Kingdom to China in 1997. At the time, there were concerns about the future of Hong Kong's autonomy and freedoms under Chinese rule, so the phrase "Beautiful New Hong Kong" was used as a symbol of hope and optimism for the city's future.
Today, "Beautiful New Hong Kong" is still used by some as a way to promote the city's unique culture, natural beauty, and economic opportunities. However, it is also sometimes used ironically or sarcastically by those who believe that Hong Kong's current political and social climate does not live up to the ideal of a "Beautiful New Hong Kong".
