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BANDAI班管理層就係已經意識到高達呢個IP既老化危機,唔可以再淨係食老本
你以為單靠UC老鬼同已經變緊中坑既SEED粉仲可以玩多幾耐?
https://www.bandainamco.co.jp/files/ir/integrated/pdf/en_2023_integrated_2.pdf
Aiming to further increase recognition around the world
As for THE WITCH FROM MERCURY, it had been seven years since the previous TV series, Mobile Suit Gundam: Iron-Blooded Orphans. However, going forward we would like to release a product in a shorter period of time.
The worldwide recognition of Gundam is still low, and to expand it on a global basis it will be necessary to work with a sense of urgency. One initiative aimed at further increasing recognition going forward is the live-action film. COVID-19 has had an influence, and there has been a delay in production in comparison with the initial plans. However, we will continue to do our utmost so that this film becomes a trigger for increases in the recognition of Gundam.
In 2024, Gundam will mark its 45th anniversary. Currently, visual works that are in production include Mobile Suit Gundam SEED FREEDOM, which is a theatrical film, and Gundam Build Metaverse, which is primarily distributed online.
However, for Gundam, the 45th anniversary is a transit point, and we are positioning this as a period for preparation for the 50th anniversary. Targeting the maximization of IP value, we will work together with fans around the world to continue to create new Gundam initiatives
Mobile Suit Gundam THE WITCH FROM MERCURY recording favorable growth in viewings in North America
I work in the Global Licensing Department, which delivers Gundam visual works to fans overseas. In addition, I also work with licensing in the area of products and services, in cooperation with Sotsu Co., Ltd., and other Bandai Namco Group companies.
Currently, the Internet is the main method of delivering visual works to fans overseas. This is a complete change from the former era, when the principal methods were TV broadcasts and packaged product sales. By implementing simultaneous worldwide rollouts through online distribution, and by forging connections among fans over the Internet, we expect to see further growth. There is a certain level of Gundam recognition in North America, which is one of the key markets for the Bandai Namco Group. Sales of Gundam plastic models are growing, and there are devoted fans. However, in regard to permeation to a general level of customers, there is still room for growth. An environment for the viewing of visual works has been established in North America.
The online distribution of THE WITCH FROM MERCURY looks like it might have been a turning point for us to step up our initiatives. Initially, online distribution was centered on existing fans, but as the number of episodes rose, the viewing numbers began to increase. This could be considered evidence that new fans are increasing. In addition, I think that another factor is that the Internet distribution platform fosters connection among fans. New groups of fans join, and the buzz increase.