Apple Talks Up High-End iPhones in Sign Ultra Model May Be Coming
Apple has internally discussed adding a higher-end iPhone to the top of its smartphone lineup. And it’s already been doing more to distinguish its Pro models from standard iPhones, giving consumers a reason to pay up.
“I think people are willing to really stretch to get the best they can afford in that category,” Cook said on the call, noting that the iPhone has become “integral” to people’s lives.