I was pretty nice on your pervious posts but let me put it this way, I'm pretty sure I can get a summer intern write a better piece than u.
already mentioned before u need to look at the margin and operating leverage. u haven't even compared the gross and operating margin over the past few years...let alone verify whether rent or the staff cost was really the killer.
there is no point to copy and paste on what they do who they r or put into graph of some very simple data I can just do a 1 click on Bloomberg...that is not analysis.
say, rent and staff cost are pretty much fixed, right? if they can earn 1% more in gross profit it could be like 2% more in net coz it goes straight though. sth like that are useful...not printing how much debt or cash they have....