屌你老母 一係你就全英啦
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
Sorry, 我 1999
「你 SEO 唔好 ,你啲 paid ads 會冇咁有效」
由於前句係因(SEO), 後句係果(Paid Search) ,
SEO 既排名, 係唔會對Paid Search 既表現有影響
所以呢句係唔成立
但相反, 下面個句就成立:
「你 Paid ads 唔好 ,你啲 SEO 會冇咁有效」
因為好多時 SEO 係會由Paid Search 搵關鍵字再再再去做內容
你都係唔明
你seo 唔好
有人想返嚟搵返你都搵唔到 咪浪費咗 Paid ads 囉
好少人第一次經 paid 就入嚟 convert 至少我呢行 purchase cycle typically around 3 months from paid to conversion
你啲 paid ads generate 咗 leads (searches) 但人哋又搵你唔到 甚至去咗 competition 度 你咪浪費咗 paid
而個 attribution model
Paid 唔 paid search 冇關係
因為我哋 paid organic 都會做
大概 50 50 paid and organic
Paid ads 我指 display ads native ads Facebook carousel ads YouTube true view ads etc not AdWords
我睇 integrated channel mix 唔係單睇 search
我明你講乜鳥
你係performance 個角度出發
我係 algorithm 個角度出發
如果係你立場去睇,
基於paid search 既 成本每年上漲, 假設你每隻lead 既利潤不變, 又唔係隻隻ad 做到conversion, 甘你D Paid ads 真係浪費緊
今年說到老細同谷歌搞 data driven attribution model
應該會 分返多啲 credits 畀 display ads video ads
Search 同 email 會跌
谷歌rep 話正常都會係咁
Fb 玩自閉 好煩