L’Oréal 用 OnlyFans 女女做代言人

Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.

Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.

Kytsya, who describes herself as a “mattress actress”, a euphemism for an explicit content creator, has a dual online persona. She produces hair and makeup tutorials and lifestyle influencer content for the more than 4.6 million followers she has on Instagram and TikTok. Her account on OnlyFans, the platform used by millions for its adult content, offers subscribers nude images and videos of her performing sex acts.

Penny East, the new chief executive of the Fawcett Society, the UK’s leading charity campaigning for women’s rights and gender equality, said the brand’s decision to collaborate with an OnlyFans star broke a new threshold in the mainstreaming of the controversial website and its explicit content, warranting “legitimate concern”.

The decision to work with Kytsya appears to contravene L’Oréal’s own “Value Charter”, which sets out the ethical standards that must be adhered to by influencers who are partnering with their brands.


The charter says influencers must share L’Oréal’s “ethical principles” and must not previously have posted pornography and other “content which is at odds with our values of respect, tolerance and inclusion”.


L’Oréal defended the collaboration, praising Kytsya for her openness in talking about “the joys, challenges, and risks of the industry she works in”.

But the Fawcett Society CEO questioned whether Kytsya represented an appropriate choice by L’Oréal as a role model for the young women who buy its cosmetics. “We have concerns about the thousands of very young women joining the site in the hope of finding fame and fortune. The majority of OnlyFans creators make very little money and the pressure to find a niche is pushing women to make increasingly explicit content,” East said.

“Ari Kytsya is one of the few successes. She is a hugely popular and engaging influencer, with a large following across all social media platforms. She also creates highly explicit and pornographic content on OnlyFans. The move to put OnlyFans content creators in high-street commercial makeup campaigns will only serve to make OnlyFans a more enticing prospect for young girls.”

The advertisement, which has been viewed by more than 18.7 million people on Urban Decay’s TikTok page, contains pixellated images of Kytsya, with a sensitive content warning, beneath the headline “UD likes it raw”. Kytsya tells viewers that “censorship is out of control” and calls for “uncensored makeup” that performs “on stage, on camera and yes on mattresses”.


https://www.theguardian.com/fashion/2025/aug/09/loreal-hires-onlyfans-star-to-market-makeup-popular-with-teenagers

如果onlyfans d女仲靚撚過當地既演員歌手既時候
點撚解唔用?
當D公司齊齊發現原來醜人係自帶趕客效果既時候
佢地就更加會搵D靚仔/靚女代言自己既品牌

女人靠自己努力賺錢 好empowering
點解唔可以做teenager既role model?

月費其實都唔平

所以真正係八達通

成件事好inspiring 喎，用美貌造就嘅有錢成功女人，唔搵佢哋搵邊個？

但係onlyfans女係電子雞, 唔撐得

有幾百個穩定訂閱已經可以財自

Disgusting L’Oréal
I ain't gonna buy L’Oréal and anything from it's sister companies no more.

呢手女嚟講 一定係閪到爆