[Bloomberg] RedBird Capital Partners is close to hiring the CEO of the ATP Massimo Calvelli. Sources close to the matter have assured that Calvelli will join Gerry Cardinale's team starting next July and will work closely with the Chief Commercial Officer Brandon Snow. From what is filtering out, Calvelli will take care of the marketing of RedBird's sports, media and entertainment assets outside of the US panorama. Among these assets, clearly, there is also Milan. It is also to be understood what implications this new entry will have for the sports area.
網球佬係幫紅鳥搞海外業務Marketing
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