https://www.macrumors.com/2025/04/11/apple-ai-struggles-2023-chip-budget-dispute/
Cook initially approved doubling the team's chip budget, but CFO Luca Maestri reportedly reduced the increase to less than half that amount, and instead encouraged the team to make existing chips more efficient.
The lack of adequate GPU resources meant Apple's AI team had to negotiate for computing power from providers like Google and Amazon.
At the time, Apple's data centers had about 50,000 GPUs that were more than five years old – far fewer than the hundreds of thousands of chips being purchased by competitors like Microsoft, Google, and Meta.
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