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Atlassian (TEAM) is an Australian company that creates software tools for team collaboration and project management. Their products include Jira for project tracking, Confluence for documentation, and Trello for task management, helping teams work together more effectively.

Sector: Technology
Industry: Software Application

Industry ETFs:

iShares Expanded Tech-Software ETF (IGV)
VanEck Vectors Software ETF (CLDL)
First Trust Cloud Computing ETF (SKYY)
Top Competitors:

Microsoft (MSFT): Teams/Azure DevOps
Asana (ASAN): Project management
Monday.com (MNDY): Team collaboration
What Makes Them Special: They dominate the software development tools market with products that seamlessly integrate with each other. Their focus on both technical teams (developers) and business teams makes them unique, serving both markets effectively with the same platform.

ChromaDex (CDXC) is a US company focused on research, development, and commercialization of nicotinamide riboside (NR) supplements and other natural compounds. Their flagship product Tru Niagen is a patented NAD+ booster for cellular health and aging.

Sector: Healthcare
Industry: Biotechnology

Industry ETFs:

VanEck Biotech ETF (BBH)
iShares Biotechnology ETF (IBB)
SPDR S&P Biotech ETF (XBI)
Top Competitors:

Nestle Health Science (NSRGY): Supplements
Nature's Sunshine (NATR): Natural products
USANA Health Sciences (USNA): Supplements
What Makes Them Special: They're unique in having extensive research and patents around nicotinamide riboside (NR) technology, which may help boost cellular energy. They combine scientific research with consumer supplement products, bridging research and retail markets.