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In recent years, Intellectual Property (IP) stores have become a cultural phenomenon, especially among Gen Z and Gen Alpha. Retailers like MINISO and Pop Mart are at the forefront of this trend, creating immersive shopping experiences that captivate young consumers.
MINISO, a global lifestyle brand, has aggressively expanded its IP collection stores. Recently, it opened its first IP store in Vietnam near Hoan Kiem Lake, Hanoi, featuring merchandise from popular franchises like BT21, We Bare Bears, Pokémon, and more. Simultaneously, MINISO launched a 4,000-square-foot IP store at the American Dream Mall in New Jersey, continuing its rapid expansion in the US market.
Similarly, Pop Mart, a collectible toy retailer, has announced its entry into Vietnam with two stores in Ho Chi Minh City and Da Nang. This move follows a successful financial year with a 107.6% increase in net profit. Pop Mart also opened its first Nevada store on the Las Vegas Strip, marking its eighth US location, and continues to grow its presence worldwide with over 450 stores in more than 30 countries.