The final game, between South Carolina's Gamecocks and the University of Iowa's Hawkeyes, averaged about 18.7 million viewers and peaked at a whopping 24 million combined on ESPN and ABC, making it the first time in history that a women's final has drawn a larger TV audience than the men's, according to ESPN.
In contrast, the victory of the men's Division 1 UConn Huskies over Purdue averaged 14.82 million on TBS and TNT.