財經台韭菜
2024-03-05 17:13:41
物流效率遠超對手並且持續投資拉大差距,可以次日交貨,成本又低過對手,貨又平過人
On logistics, we opened 5 new sorting centers and 385 new first and last mile hubs across our Asia market and extended our logistics network further to improve our coverage to do more automation, tighter planning, better routing and other operational improvements. Our platform logistics cost per order in Asia decreased by 12% year-on-year in the fourth quarter. This was partly driven by our own logistics network cost per order decreasing by 20% from the same take rate last year.
We're also seeing good progress made on delivery speed. In Indonesia in December 2023, more than half of the orders from buyers in Java were delivered within 2 days. We'll continue to improve logistics service quality in terms of both speed and the consistency. At the same time, we're also expanding premium services such as next day delivery and introducing new features. For example, we commenced return on sports services in Indonesia and Vietnam. This initiative has resulted in higher trust and increased product frequency -- purchase frequency from our buyers, particularly those who are new to Shopee.
Our e-commerce logistics network is now one of the most intensive and efficient in our markets and a strong competitive moat for us. We have rapidly ramped up live streaming e-commerce which accounted for around 15% of our physical order volume in Southeast Asia last December.
With the scale and the leadership achieved, unit economics of the segment also improved meaningfully quarter-on-quarter. Shopee Brazil continued its strong performance in the fourth quarter. Its contribution margin loss per order improved by nearly 90% year-on-year. This was driven by improvements in both user monetization and cost efficiency. We believe we have achieved cost leadership in logistics to scale and operational efficiencies, which have been and will be key to our success in the market.