On May 26, McDonald’s officially announced that it would be launching a “NewJeans Chicken Dance Campaign” starting next month. The campaign will involve special advertisements featuring NewJeans in 10 Asian regions, as well as special packaging for specific chicken menu items offered in each country (which vary from region to region).
After kicking off in South Korea on June 1, the collaboration campaign will continue in the Philippines, Thailand, Indonesia, Brunei, Malaysia, Hong Kong, Taiwan, Singapore, and Vietnam.