http://www.cbr.com/dan-didio-jim-lee-legion-super-heroes-interview/
It’s interesting — we could be in New York or Los Angeles and the $3.99 price is a little more palatable there. But if you go to some other areas of the country, it’s not. These people are making hard choices, and now all of a sudden they’re saying, “I can’t buy it.” The problem is, when someone leaves comics, they don’t leave just one book, they leave the industry. We’re seeing too many people do that these days. We’ve got to find more reasons to keep people buying and bring people back to buying. That’s what Metal‘s great about, that’s what Doomsday Clock is about. Those events are there to draw people back to the business, put things in that they remember they love about comics, and make sure the rest of the line is as interesting and as affordable, so they stick around and don’t just come in for the one event and leave.