The mysterious and potentially strigiform-themed event is set to take place on 1st September starting at 6pm EST (5pm BST / 12pm EST / 9am PST / 2am 2nd September AEST) invites attendees to "take a walk on the wild side", promising "an exciting new product announcement, new product experience" and to be let it on Sennheiser's vision for the future of audio.