Pickup artists (PUA), self-identified as dating coaches, the seduction community or the pickup community, is a movement of men whose goal is seduction and sexual success with women. The community exists through Internet newsletters and blogs, marketing (e.g. banner ads, seminars, one-on-one coaching), forums and groups, as well as local clubs, known as "lairs".
The rise of "seduction science", "game",[2] or "studied charisma" has been attributed to modern forms of dating and social norms between sexes which have developed from a perceived increase in the equality of women in western society and changes to traditional gender roles.Commentators in the media have described "game" as sexist or misogynistic.
https://en.m.wikipedia.org/wiki/Pickup_artist
As at 25 June 2022