Netflix 內部流出:杜絕一帳多用 另收附加費!而帶廣告和可分享帳戶的訂閱計劃則在今年內推出!

茉莉花園

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茉莉花園 2022-05-11 17:11:32
據指 Netflix 的帶廣告訂閱和帳戶分享費用將會在今年內推出



Netflix 好久以來都在強調自己的影片串流服務不會有廣告阻礙,可是在面對現實的壓力,他們也似乎別無他法。在釋出十年以來最差財報的會議之上,CEO Reed Hastings 就曾透露會在未來兩年內推出帶廣告、定價較便宜的新訂閱計劃。不過據流出的內部備忘錄所指出,似乎這計劃會較原定更早出現,甚至會在今年年底就會有。

紐約時報引述備忘錄所指,是由高管知會員工說在 2022 年最後三個月,將會有新的帶廣告訂閱計劃,同時還會推出帳戶分享費用,正式向不同住址但分享「同一家庭帳戶」的串流寄生族徵費。

Netflix 也舉例指 Hulu、HBO Max、Peacock 等串流影片平台對手,都已經有同樣帶廣告、較便宜的層級,證明了在服務中投放廣告也能為品牌「保持強勢」。

對於「串流寄生族」的問題,Netflix 不停強調他們的 2.22 億家庭用戶中,有近 1 億是非同一家庭的帳戶分享者,營運長 Greg Peters 就掛保證說他們不會阻止大家繼續分享帳戶,只是需要多付一點錢,目前相關測試已經先在秘魯、智利、哥斯大黎加進行。

配合有報導說過 Netflix 暫停多個劇集的開發,多項開源節流的措施之下,到底會否讓 Netflix 從股價大跌近半之後回勇呢?就讓我們看下去吧。

https://chinese.engadget.com/netflix-ad-supported-plan-password-sharing-charge-2022-023045772.html
茉莉花園 2022-05-11 17:12:30
連登分享撚末日!
命運抽牌 2022-05-11 17:13:18
Netflix 想打死自己
命運抽牌 2022-05-11 17:14:48
補圖 準備drop to zero
巴布爾 2022-05-11 17:15:40
賤種社畜 2022-05-11 17:16:17
買少d 韓片啦垃圾
天溢 2022-05-11 17:16:49
你點定義係同一家庭?一定要同家人一齊住?出街睇又當另一個家庭?
環乳掠影 2022-05-11 17:18:19
一個係外國
一個係香港
難道便不是家人嗎
茉莉花園 2022-05-11 17:19:05
Netflix Tells Employees Ads May Come by the End of 2022

https://www.nytimes.com/2022/05/10/business/media/netflix-commercials.html
米蘭左膠住曬 2022-05-11 17:19:25
上得慢,好多買第二季又唔買埋第一季,呢d問題先搞到我quit
究竟做乜好 2022-05-11 17:20:11
究竟咁樣係會令訂閱增加定減少
表面上睇落好似會減少
但係netflix 一直都多元化, 好難會完全冇人睇
Amlodipine 2022-05-11 17:21:10
唔係hulu同埋cc果d唔開香港我唔洗訂你啦
果d一開香港區我即cut Netflix呀
暴力牧師 2022-05-11 17:24:34
Disney plus笑到最後如果Netflix 到時真係行呢條路,你睇下啲人會唔會轉會
野々浦暖 2022-05-11 17:25:42
我同家人share緊同一個account
但我搬咗出去,咁仲算唔算家庭?

我用電話喺公司食飯睇,搭車睇
IP又唔同,地點又唔同,點實行?
不絲意遊氣 2022-05-11 17:27:50
我俾撚完錢仲要睇廣告,傻撚左
米蘭左膠住曬 2022-05-11 17:28:28
太多on9韓劇
月出驚山鳥 2022-05-11 17:29:10
等hbo max asia
茉莉花園 2022-05-11 17:31:21
都唔算,佢寫到明唔係住埋一齊,就要俾附加費

https://about.netflix.com/en/news/paying-to-share-netflix-outside-your-household

We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households - impacting our ability to invest in great new TV and films for our members.

So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more. And over the next few weeks, we’ll launch and test two new features for our members in Chile, Costa Rica, and Peru:


So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more. And over the next few weeks, we’ll launch and test two new features for our members in Chile, Costa Rica, and Peru:

Add an Extra Member: Members on our Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with - each with their own profile, personalized recommendations, login and password - at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru;

Transfer Profile to a New Account: Members on our Basic, Standard, and Premium plans can enable people who share their account to transfer profile information either to a new account or an Extra Member sub account - keeping the viewing history, My List, and personalized recommendations.

We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films. We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.
德川家定 2022-05-11 17:31:34
檢測兩個device一個月內有冇試過同一個ip登入
乞衣王子 2022-05-11 17:32:18
即刻退訂
港共總書記 2022-05-11 17:32:26
等收皮啦
天水圍墮lina 2022-05-11 17:32:30
netflix 自己斷自己米路
好多人根本係而家太多streaming service
咁就我買netflix
你買disney
咁樣share用
你唔比share我咪唔買囉
老實講我點都唔會一個月比多過百幾落streaming到架啦
根本無咁多時間睇戲
真係好想睇一套大不了老番
野々浦暖 2022-05-11 17:33:36
個問題係點樣實行
check IP又唔得,check GPS又唔得
全倉KO 2022-05-11 17:33:56
多元化?愈黎愈政治正確
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