https://twitter.com/DeBruyneKev/status/499239088957165568
https://www.instagram.com/p/roeleEBWlT/?modal=true
De Bruyne was an ambassador for the 2014 Special Olympics, which took place in Antwerp and was involved in a controversial advertisement campaign, via his personal Instagram account. Employing the slogan (in Dutch): "Would you still be my fan if I looked like this?", De Bruyne was depicted resembling a person with Down syndrome.